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XERO Training | Xero Set-Up | Xero Migration | Xero Support

I can help you deliver powerful, distinctive, engaging and educational content. Through my authentic voice I can bring different ideas, perspective and diversity to your content. I can enhance and validate your brand awareness, and broaden your reach by sharing content with the community I am connected with.

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.

Xero Car Background Removed (1)Your audience wants fresh new content on a regular basis – spice it up with my independent credible voice.

With fifteen years’ experience as a small business accounting consultant, authoring seven business and accounting books, including the international best seller Xero for Dummies, a YouTube channel with close to a quarter of a million views, I have the knowledge, expertise and credibility to talk about your business solution to the business community.

Content creation can include: guest blog posts, article writing, product reviews, educational how to’s, video creation, podcasts, social media account takeovers, campaign collaborations, social media blasts and giveaways.

Examples of guest blog post include: Trade Gecko intelligent, contemporary articles on inventory, that assist accountants and bookkeepers understand the inventory solution Trade Gecko, understand how Trade Gecko fits in with Xero, and provide insight into easy strategies for increasing their income while supporting the inventory function of their client. In addition to writing these articles, I promoted them via social media, and dropped links into relevant forum conversations. Useable information enhancing the brand reputation, and knowledge of this solution.

Examples of podcasts: Click here to access the Cloud Stories podcast, and read the transcript here: Cloud Stories. I interview a range of people from accountants, bookkeepers, add-on solution providers, end users, and even some Xero team members. The interviews are under an hour long, and are an opportunity to gain a deep understanding of businesses, via both audio and written form. RentalSaaS  is the sponsor of the first ten shows, and with over 2000 downloads, have been exposed to global users. There is the opportunity to be both interviewed on the show, and advertise on a group of episodes. Each show is promoted via social media, and with growing subscriber numbers, reaches lots of people. Ideal promotion for a solution like RentalSaas that is very specific, but perfect for the right business model.

Examples of educational videos: I have numerous  clear easy-to-follow videos on my YouTube channel. Click through and join over subscribers. Here is an example of a video I did with Xero and also with QuickWinDevelopment. All 1483 subscribers are notified when a new video is added, and advisors can embed them on their website (as they are CONTENT not sleezy sales videos!) . Here’s an example. I’ve also developed videos with Xero you can read about it here.

Mentoring

I’m frequently asked to mentor people. Let me say – I am humbled and flattered by this – thank-you for thinking of me. Through my writing, I extensively share my methodologies, business strategies and work life balance practices. If however you’d like to take it further you are invited to purchase a block of time with me to have a chat with me about anything related to your bookkeeping, accounting advisory practice.

Coffee and a Chat

Through my writing, I extensively share my methodologies, business strategies and work life balance practices. If however you’d like to take it further you are invited to purchase a block of time with me to have a chat with me about anything related to your small business.

This gives you the opportunity to talk to an independent experienced resource about anything you need to. Maybe you want to;

  • Discuss the strategic direction of your business
  • Brain storm small business issues
  • Ask specific questions about your numbers
  • Discuss software options for your business including Xero and the Xero eco-system
  • A coffee, a chat, a catch-up over SKYPE

Once you purchase ‘A Chat’ chat I’ll arrange a suitable time to connect with you and help you as you require either by email, SKYPE or on the phone. I suggest you prepare a list of questions you may have, and send them across when you purchase ‘A Chat’.

Even while I was writing this someone called and said “Heather I need to talk to you, but it’s not related to anything you normally do” — Yes I’m more than happy to listen and work through your issues when I can — sometimes two heads are better than one. I should mention at the end of the call she said “Heather you’ve saved me heaps of time and anguish”.

Xero Set-Up Migration Training Support Franchise

I can help you with your Xero solution; providing Set-Up, Migration, Training, Support, and Franchise solutions. I work with Xero users, bookkeepers, advisors, franchisers, business coaches, accountants and business owners across many industries supporting their businesses implement Xero cloud based business management solution; and integrating with the Xero ecosystem where possible.

I’m insightful, fast and highly skilled at explaining how to use Xero. Working together I can get you up and running on Xero quickly. I’m a degree qualified Chartered Certified accountant.

Beyond the initial implementation I help small businesses work through problems and understand their numbers. It may simply be an extra opinion, or regular ongoing support understanding the trickier aspects of your business. As a Xero Advisor I’m keen to help businesses implement Xero based solutions, I’ve worked with many businesses, from micro to small businesses through to small government departments, not for profits and those who are very profitable, in Brisbane and beyond. This has provided me with insights into what works and what doesn’t work in a business.

Please click here if you would like me to assist you.


Sam Leader - co-founder Flying Solo - the community for solo businesses

I would encourage people, if they are making a decision should I outsource that or should I do it myself; if they want to do it themselves, but they are kind of feeling like they may be struggling, it’s possible that you just need to upskill in that area. So you can look to see if there is someone who knows it better than you, and get some advice from them. So an example happened in our business, where I use the cloud accounting software Xero and I love it, but it’s been a big learning curve for me to understand how to use it and Heather Smith is someone in our community who has offered so much help and support with it, and I am always asking her questions. And she has always been very generous with her time. At one point she said you know what Sam I think what would be great if you and I spend an hour together and I will give you a tour of the advanced features and then you will be able to access this information yourself. That was a game changer for me. That hour made me feel so much more confident and so much more able to get the information I needed – that I thought I couldn’t know. So sometimes you just need a little bit of help.

Check out my latest book Xero for Dummies ed.2


Franchise

Australian Kayaking Adventures

Xero is the ideal solution for proactive innovative franchise operators. Once you've decided to move to Xero, and before the implementation, I suggest you determine a standard chart of accounts that will be used by all franchise operators. This makes it so much easier to compare data across different franchises, and actively support the businesses. Install Xero, and then the head franchise operator can use the add-on solution to compare the operations of all the businesses.

As well as being able to collaborate with franchisees in real time via Xero, you're in a position to provide them comparative information supporting them to make decisions in their business.

I’m available during business hours, and outside hours by prior arrangement, to discuss your business issues, from an email, a phone call, through to full day bookings. I sit in the background of your business, as an adviser, thinker, strategists, here to help you make decisions to holistically benefit your business.

It does not matter where in the world you are located, as I use SKYPE to connect with my clients. Please get in touch with me here if you would like me to assist you. Why not buy one of my books, so you can understand my methods, and see if I suit your needs? I also want to let you know I am not a tax accountant; I am a registered BAS Agent.


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