On my FaceBook page I recently asked: How do you stand out from your competitors? What is your key point of difference?

The responses were:

  •            Transparent fee for service instead of hidden mark up on prices – unique in our industry!
  •            Operational Integrity
  •            My sense of humour and charm

Through pricing, offering the lowest, highest or a very transparent price you can differentiate yourself from your competitors.

Through the way a business approaches operations, with integrity, with a focus on the environment and sustainability, working with local communities, identifying this, explaining it your customers and leveraging of it, can set you apart from your competitors.

The Wongari Eco Retreat reminds you in its name ‘Eco” and thru its promotional material – lots of pictures of kangaroos, forests, the local environment, and in its copy ‘Bush paths enhance the experience of living in the natural environment. Sounds of birds, wind and stream make Serenity an ideal place for nature lovers.’ Every angle subtly lets you know it is all about immersing yourself in the environment; it is not simply overnight accommodation.

Your personality can set you apart from your competitors. It’s easy to understand how this point of difference can occur for a freelancer – it’s your personality – and your clients are attracted to your personality – likewise some may not like the way you shake their tree! But larger businesses can have personalities – think of CONTIKI who offer tours for 18-35 year olds – they are about fun,fun,fun!

How do you stand out from your competitors? What is your key point of difference? Join in the conversation on Facebook: https://www.facebook.com/HeatherSmithAU