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XERO Training | Xero Set-Up | Xero Migration | Xero Support

What is content marketing?

Content marketing is the creation and distribution of useful intelligent thought provoking engaging informative content. It’s communicating with your existing and prospective customers without overt selling. Content writing solves problems, educates and informs, developing long term relationships and brand awareness.

Content marketing solutions

articles-ive-writtenContent creation can include: guest blog posts, article writing, product reviews, educational how to’s, video creation, podcasts, social media account takeovers, campaign collaborations, social media blasts and giveaways. Content can be repurposed: a blog post can appear in a newsletter, shared via social media, converted into an infographic and discussed on a podcast!

How I can help you

My speciality is talking to and working with the Xero community. With fifteen years’ experience as a small business accounting consultant, I have the knowledge, expertise and credibility to talk about your business solution to the Xero community.

I can help you deliver powerful, distinctive, engaging and educational writing to your existing and prospective clients. Through my authentic voice I can bring different ideas, perspective and diversity to your content. I can enhance and validate your brand awareness, and broaden your reach by sharing content with the Xero community I’m connected with. As a freelance business writer I write in a chatty, personable and easy to understand manner on all matters small business. These can include cloud business, financial management, productivity, and social media social media.

Books I’ve written:Xeroroadshow 033

Clients I’ve worked with:

Publications I’ve written for:, Latte, Woman’s Day,, myBRC, MyBusiness, Fitness Network Australia, and Australian Net Guide. Lots of examples of this work here.

Let’s get the word out there!

I have extensive reach on social media across a variety of platforms. Leveraging off this I can get your brand in front of the Xero community and share the content I write for you across these channels

My social media statistics as at Oct 2016 are:

To chat about your project or request a quote, please send through an enquiry here.

BONUS: Here is a link to a free online course I’ve developed:

How to write a blog post: a step by step guide

Content marketing news from the blog

The story behind writing Xero for Dummies

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Podcast: Cloud Stories – Exploring the Xero universe and beyond

I host an online podcast show called Cloud Stories: an independent accounting and bookkeeping podcast showcasing in depth interviews with Xero cloud enthusiasts & appaholics from around the world.

YouTube and video creation

I always wanted to be the next David O.Selznick so I’ve combined my passion for the cinema with my passion for helping people in business and I’ve created numerous easy-to-follow educational videos wh

Nine reasons why you should create and give away an e-Books and sixty free e-books

Creating and giving away an eBooks has many benefits for your business: An e-book gets your ideas into someone else’s hands. An e-book increases exposure and awareness of your business in the communit

7 Free stock image sites for your blog, plus one bonus tip!

I find immense pleasure from writing and I want people to read what I’ve written, but I recognise some of the material is dry – but it’s still important. So to make dry content digestible, I always in

Content writing about cloud inventory solutions: TradeGecko

I’m a regular guest on the TradeGecko blog producing intelligent, contemporary articles on inventory, that assist accountants and bookkeepers adopt easy strategies for increasing their income wh

Here is how I prefer images are uploaded to my website.

Instructions suitable for a VA. Note: The title on the icon – should be the same as the name of the blog post. Access the administrator part of the wordpress website. On the left menu bar click on the

Even a klutz can create elegant images using Canva

I needed some images created to go with my blog articles. Here’s an example of what I created using Canva – a free graphic design tool website: I like this style of image because: I own the copyright

5 things you need to know about the Debtor Tracking solution Satago

There are a number of Debtor Tracking solutions that connect beautifully with Xero. I’m gradually working my way around testing all of them. Satago came across my radar when Steven Renwick was letting

Step by Step guide for outsourcing social media messaging to a VA

… otherwise known as Step by Step guide for updating the CoSchedule plugin for WordPress … This article looks at using the CoSchedule WordPress plugin to schedule the promotion of blog pos

How to prepare for your next radio interview

Over the years I’ve conducted numerous interviews and webinars, and with preparation and common sense most have gone well. I did however endure an embarrassing disaster recently – during a conference

Automate blog post distribution via Social Media using the CoSchedule plugin

For readers an interesting and well written blog post is magnetic but it’s a lonely post if no-body finds it. Thank goodness social networking compliments blog posts so well, by attracting traffic and