Not having a plan is one of the things that we see most frequently. Not having a plan in terms of the steps that they intend to take, but actually not having a plan for what their end goal will be. What are the top priority drivers for them making an investment in a business system and making sure that their plan is aligned with driving towards those outcomes that they’re seeking.
Craig Sullivan, Group VP of Product Management, NetSuite.
Today I’m speaking with Craig Sullivan, Group VP of Product Management, NetSuite
In this episode, we talk about . . .
- Insights into NetSuite Next: AI-native ERP, natural language queries & agentic workflows
- Grounded AI: Role-based, explainable responses tailored to accounting & finance users
- Internationalisation & multilingual support coming to NetSuite AI
- Global compliance & e-invoicing updates—AI-enabled validation for governments
- AI Connector: Bridging NetSuite with tools like ChatGPT for insights and storefront integration
- Advice for accountants stepping into ERP consulting
- Importance of planning in successful NetSuite implementation
- “Suite Success” methodology explained
- Closing with Pitbull (Mr Worldwide) and the global theme of SuiteWorld25
🧰 Apps & Tools Mentioned
NetSuite, Oracle, ApprovalMax, Soldo, Synder, ChatGPT, Claude, Shopify
Craig Sullivan, Group VP of Product Management at NetSuite, joins Heather Smith at SuiteWorld 25 to discuss AI and ERP innovations for scalability.
Episode Transcript
⏱️ Highlighted Timestamps
02:15 – Why Accountants Should Care: NetSuite’s role in SME digital transformation
04:40 – From Frustration to Innovation: Craig’s journey from accountant to product leader
07:55 – Big Reveal: What NetSuite NEXT brings to ERP and accounting
10:30 – Grounded AI & Natural Language: Role-aware, explainable ERP queries
13:25 – Jet Engine, Not Co-Pilot: NetSuite’s bold AI claims
15:40 – Going Global: Supporting business in 160+ countries with OneWorld
18:20 – AI in Multiple Languages: Multilingual support explained
20:05 – E-Invoicing Powered by AI: Compliance turned efficiency booster
22:40 – Ask Oracle & Contextual Insights: Smarter decision-making with AI
24:55 – AI Connectors in Action: Real-world ChatGPT and Claude integrations
27:10 – What Accountants Should Know: Scaling smart from Day One
29:00 – Implementation Pitfalls: Planning as the missing puzzle piece
30:35 – The Power of Sweet Success: Best practice baked into ERP deployment
32:10 – Craig’s Final Insights: AI’s future role in accounting
33:55 – Bonus Fun: Pitbull, Mr Worldwide, and SuiteWorld party prep!
