Fathom offers four ways to make a product demo more useful: start a trial, connect your accounting software, involve decision-makers and users, and bring questions. It also explains what attendees can expect, including discussion of reporting, cash flow forecasting and analysis.

MinuteDock’s guide shows how to build fees around scope, delivery time, overheads and profit rather than relying on a market average. It compares hourly, fixed, tiered and value-based pricing, then sets out a practical calculation for a sustainable monthly fee.

A well-written engagement letter sets out services, exclusions, fees, payment terms, timelines and each party’s responsibilities. Ignition’s guide includes drafting prompts and sample templates, while reminding firms to check that template wording fits their services and jurisdiction.

Drawing on Louis Theroux’s London Xerocon keynote, Heather Smith and Alex Falcon Huerta discuss how accountants can listen more closely, ask simple questions and use silence to understand the person behind the numbers. They also consider how technology can support, rather than replace, human judgement.

Ryan Lazanis from Future Firm outlines five connected levers for building a profitable seven-figure firm: a niche, a clear value proposition, focused marketing, lead conversion and the right team. The discussion also links growth capacity to sound pricing and healthy margins.

Fishbowl’s guide covers ecommerce automation across order management, inventory, abandoned-cart emails, customer support, shipping, reviews and dynamic pricing. Its examples show where repetitive processes can be systematised as an online store grows.