We’re just really focused on trying to solve the key problems for our customers in the best possible way. We know that it has to be simple at that level and really beautiful design, so that they don’t have to worry about their software. They’ve got so many problems to worry about. Software shouldn’t be one of them.

– Jarrod Adam, Head of Production & Distribution at The Access Group

Today I’m speaking with Jarrod Adam, Head of Production & Distribution at The Access Group. In this episode, we talk about how Unleashed empowers small businesses with actionable data, AI-powered tools, and integrated inventory solutions. Some of the highlights of this interview are:

• Jarrod Adam and his background in product management
• The story behind Unleashed and its acquisition by The Access Group
• Overview of the inventory and warehouse management landscape for SMBs
• Unleashed’s value proposition for small businesses and advisors
• When and why to move from basic inventory in GL systems to dedicated inventory tools
• Implementation approach and onboarding process at Unleashed
• Unleashed’s ecosystem: integrations with Xero, QuickBooks, Shopify, Amazon & more
• Evolving supply chain issues post-COVID and solutions like Advanced Inventory Manager (AIM)
• AI in Unleashed: Evo copilot, AI feed, and intelligent agents
• Partner Portal for accountants and bookkeepers – real-time client access
• Use of operational data for advisory services
• The Unleashed Manufacturing Health Index – valuable for advisory insights
• Discussion around the manufacturing “haves and have-nots”
• Closing thoughts on simplicity, design, and real value from software

🧰 Apps & Tools Mentioned:

Unleashed, Xero, QuickBooks, Shopify, WooCommerce, Amazon, Access Evo, Advanced Inventory Manager.

⏱️ Timestamped Highlights

00:00 – Welcome & Guest Intro: Meet Jarrod Adam from Unleashed.
01:58 – From Tigerland to Tech: A playful rugby-themed intro.
04:20 – Jarrod’s Journey to Product Management: How he fell into software.
06:20 – Auckland’s Thriving SaaS Scene: NZ’s impact on global tech.
08:10 – Inventory, CRM & WMS Landscape: What SMBs need today.
10:50 – What Unleashed Does: Efficient workflows + strategic insights.
13:00 – Signs a Business Needs Unleashed: From post-it notes to stock stress.
15:20 – Accountant & Bookkeeper Pain Points: Data, margins & advisory blocks.
17:30 – Implementation Timeline: Fast, guided onboarding sessions.
19:05 – Unleashed Integrations: Xero, QuickBooks, Shopify, Amazon & more.
21:10 – E-commerce Growth Post-COVID: Why integrations are essential.
23:15 – AI & Forecasting with AIM: Managing supply chain uncertainty.
26:00 – Using Data for Better Advice: The power of operational insights.
28:00 – Manufacturing Health Index: A free resource for advisory.
30:00 – Characteristics of Thriving Manufacturers: Mitigating supplier risks.
32:15 – Partner Portal for Accountants: Real-time multi-client access.
34:00 – AI Copilot & Agents: How Evo enhances the user experience.
35:45 – Final Thoughts & Outro: Software should solve problems, not add them.

Scroll down for a full transcript (This transcript has been generated and transcribed by AI)

Today, I’m speaking with Jarrod Adam from Unleashed, and which is powered by The Access Group. I’d like to highlight that Unleashed are kindly sponsoring our podcast network. Jarrod Adam is Head of Production and distribution at The Access Group, where he oversees the nexus of inventory management, CRM and warehouse management systems. Based in Auckland, he joined unleashed software in late 2021, brings with himself 20 years of software product management experience across a wide range of companies.

Jarrod finds real purpose in helping small businesses grow through actionable data and smarter tools that deliver value quickly. His philosophy is simple, identify real problems, solve them iteratively and create clear, smart user experiences. Small businesses already face enough complexity, so giving them software that integrates seamlessly, surfaces meaningful insights and just works empowers them to focus on growth. Jarrod, welcome to the show. 

How has November been for you? What have you been up to?

Jarrod Adam  

Thank you, Heather. Great to be here. Thanks for having me.

November has been great. New Zealand is coming into summer months, so that’s been fantastic, and it’s all hands to the pump in terms of our product delivery. So we’ve got a lot of exciting stuff going on, particularly at the moment in the world of AI, which I’m sure we’ll get to, there’s a huge amount of velocity and value that we’re really pumping out. So it’s exciting times. It’s a bit of a change, a step up.

Heather Smith  

Excellent, excellent. 

Let’s dive in, Jarrod. I am going to start with a really hard question for you, Jarrod, so I hope you’ve been prepping. 

Is it true in any weather, you’ll be grinning? Will you be risking head and shin? If you’re behind, will you not mind because you will fight, fight, fight until you win? Are you strong and bold like the Tiger of old? And is your favourite colour yellow and black? Jarrod, is it true that you’re from Tigerland?

Jarrod Adam  

It is true. It is true. 

Heather Smith  

Can you explain to our listeners Tigerland? 

Jarrod Adam  

Not really. 

Heather Smith  

I understand you’re a rugby player and days gone by.

Jarrod Adam  

It was many days ago.

Many days ago. 

Done your research. 

Heather Smith  

Yeah. Well, that was an interesting rabbit hole for me to go down. Are you still a big fan of the Tigers?

Jarrod Adam  

Tigers. Oh, I’m with you. I’m with you. 

Heather Smith  

That was a song. Did you not know get it?

Jarrod Adam  

I did not know that. I had some time in Melbourne, where I got taken to the MCG, which was a boyhood dream of mine watching the Boxing Day tests at the MCG every Boxing Day over in New Zealand with the sun out. It was phenomenal. So to be there was amazing. 

I got one night with watching the Richmond and they were my team from that that point on which I haven’t fulfilled really that fan commitment beyond that. So, yeah, I’m gonna have to scold myself there and go and do some research.

Heather Smith  

Fantastic. Well, that was their song, part of their songs.

Jarrod Adam  

I did say that I was yes, I was. 

Heather Smith  

Clearly, the chance. I had to listen a few times to get those lyrics, but it was a lot of boom, boom, boom, boom, fight, fight, fight, fight, till you win. So moving on from Tigerland Jarrod, you’ve spent two decades in product management across a variety of companies. 

What first pulled you into that world of software and problem-solving for small businesses?

Jarrod Adam  

Yeah, I had a peculiar start, I guess you call it.

I left New Zealand pretty soon, or immediately after graduating university, doing the traditional OE, and fell into a role in a little startup. I was doing all sorts of every job, actually, within the business. There’s only about three or four of us travelling all over the UK, selling and building product and and I just loved it. I absolutely loved it. Typically, we, at least, you didn’t back 20 years ago go to a university to be a product manager. But I luckily fell into that space, and I’ve loved it, yeah, ever since.

Heather Smith  

It is interesting, the route to product manager is quite varied, and everyone I speak to has come to it from a different route. And I’m like, What do you tell the young people to who want to do this? But I guess it’s an attention to detail and understanding the customers.

Jarrod Adam  

Yeah, it’s a real empathy for that. I think it’s understanding people as well. It’s understanding what customers need, and obviously what you need to be a commercial business as well, to make sure that you can grow and support customers in that way. So it’s trying to understand dynamics across the board.

Heather Smith  

Absolutely.

What’s the tech scene like in Auckland?

Jarrod Adam  

It’s exciting in Auckland. There’s a bit of a SaaS bubble, I would call it down here. We’re all pretty proud of it, actually, software as a service. There’s the likes of the big Xeros, obviously, that come from from this part of the world. But there’s plenty of other really innovative small businesses that have grown massively and just like the trajectory of Unleashed, have either scaled and become big public companies or have been acquired by overseas companies, just like Unleashed was.

Heather Smith  

Absolutely. Look, New Zealand is so impressive in what it can produce for the population size, and I bet you possibly have the best lifestyle for software employees.

Jarrod Adam  

It’s not bad. It’s not bad.

It’s an interesting point. We struggle at times to compete dollar-for-dollar with other locations. But the lifestyle, and it’s probably the same in Australia, I’m sure the lifestyle is a big tipper for a lot of people get some over they want to come down and have a more balanced lifestyle.

Heather Smith  

Absolutely.

Jarrod, you oversee inventory management CRM and warehouse management systems. What does the landscape look like at the moment in those areas?

Jarrod Adam  

Yeah, it’s an interesting question.

I’d baseline that question with who you’re thinking about who’s in your mind’s eye. We very much look at the small business scene. So typically, businesses under 10 million in revenue, we’ve got plenty that scale up and grow with us as well. But the scene for that level, they’re really requiring of good value at a relevant price, obviously an accessible price. 

They don’t need everything. They don’t need the really tailored solutions that you get to play in the upper mid market and enterprise level. There’s plenty of options out there. But it’s really about trying to understand who is going to not just Unleashed but who is going to be able to provide and support you in the in the longer term, who you can grow with as well is really important. 

The value of having those three components that you pointed out together is that you don’t necessarily need a CRM always when you start off your business, but in time you go into it. Same with warehousing. You go into that as well typically. So yeah, it’s exciting, particularly at that bottom end of the market. It’s really about trying to understand what are the problems that that type of customer needs to solve, and really solving them in a really nice way.

Heather Smith  

And that’s really interesting.

I always say support’s the number one for all criteria for me, even if the solution doesn’t have all the bells and whistles I need the support will ride me out of the storm.

Jarrod Adam  

Sure. Yeah. 

Heather Smith  

So Unleashed was founded in 2009 in Auckland, and then it was acquired by The Access Group in 2020. 

Can you share with our listeners who are accountants, bookkeepers and technology lovers what Unleashed does?

Jarrod Adam  

Sure. Yeah, we’re really proud of that journey. We provide, obviously, inventory management for small businesses, as I said, and really that’s about understanding what their workflows are, creating efficiencies and their tactical, everyday jobs to be done. Providing the type of decision making, analytics and strategic support to provide them with where they need to be pointing their company, what are the elements they need to meet, to know in order to do that.

Typically ,the type of small business owners and leaders that we speak to, they’ve got lots of different hats on. They’ve got lots of jobs to be doing. They’re really frantic just trying to keep the doors open so making sure that we can solve those two elements, that their workflows are efficient. They understand where their product is. They understand who’s doing what when, whilst being able to give them the insights around how to grow their business, that’s that really goes down well.

Heather Smith  

Excellent for that. 

Which companies should consider a solution like Unleashed? 

I know you’ve sort of widely suggested that, but can we break it dow so if the accountants and bookkeepers, what does it look like? What does it feel like? When should they be considering? Moving from, probably they’re sitting in a GL at the moment, which has limited inventory functionality. When do they need to start checking out Unleashed?

Jarrod Adam  

Well, I would say earlier the better, obviously. 

Look, as long as you’ve got, I spend a lot of time with customers that are still working out of the garage, and if you’re having to pick and pack and you don’t know where that stock is, and even in a confined space that becomes a challenge. You don’t really understand what you have on hand. You don’t understand what costs are going into each one of those products. So the landing cost becomes really important. 

Quite often we see those types of businesses that are really trying to get off the ground. They’re working really hard, they’re really passionate, that’s the prerequisite. But they’re really pushing hard, but they don’t have the intelligence around the margins and what have you to make sure that they’re actually growing their business sustainably. As you, as you get more product lines and more customers and more channels to be selling through, obviously it becomes really important to have something to support you within that journey.

Heather Smith  

Yeah, absolutely. Sort of the mores as they happen. I always say, if I walk into an office and there’s just way too many post it notes on the wall, they need something.

Jarrod Adam  

Yeah, I’ve seen a few of those.

Thinking about accountants and bookkeepers listening, what client pain points will they notice from their clients? 

Sort of that they should be feeling, that they should start encouraging them to consider a solution like Unleashed. 

So I’m hearing you’re going to get more data and more information out of it. So it may be that they can’t access that sort of data, and they can’t provide any form of advisory other than something’s happening.

Jarrod Adam  

Yeah, it typically, and we get a lot of referrals from from Xero and from accounting in general. Typically, it’s just good, clean data. It’s hard to reconcile and apply the type of compliance exercises when you don’t have a good source of data and you don’t have the full remit of costs applied. 

It’s a pretty simple primary need there. And then, you know, as I’m sure we’ll get into we can start to look at other areas of advisory and intelligence that come off the back of that as well, that they can then provide to their clients.

Heather Smith  

Yeah, absolutely. 

I always say that accountants and bookkeepers are the custodians of the small business data. Data, we’re saying it differently. Get myself confused. And so bringing in solutions that can bring us out surface, more clean data that we can use for decisions is really, really important. 

How long does an implementation take? When should I consider looking at a solution like Unleashed?

Jarrod Adam  

Yeah, it’s, it’s pretty simple. So we typically have four or five hour sessions with a with a client or a customer. Right from just kick off, trying to understand what it is that they’re needing from the system. Everyone’s slightly unique, and so we can tailor those that onboarding to make sure they get to value quickly. 

We’ve got a lot of evolving tools within the product as well, which really support customers through that. So it’s fairly easy to upload your data and get started and see value pretty quickly. We find most customers are off ahead of us in terms of and then the onboarding check-ins become just that sort of check-ins.

Heather Smith  

Very good. I thought you said chickens then, but you’re saying check-ins.

Jarrod Adam  

Slight difference the Aussie and Kiwi accent.

Heather Smith  

I’m sure everyone, we typically have a global audience, so people will have a lot of fun with this. 

What does a typical tech stack look like? What does Unleashed integrate with? 

So I know it’s Xero. I think it’s QuickBooks. I think it’s Spotify. What other things do we need to know about that?

Jarrod Adam  

Yep, Shopify. 

Heather Smith  

Shopify. Did I say Spotify? 

Jarrod Adam  

That’s the one I’ll put that on the roadmap. 

No, we currently Xero and QuickBooks, as you say for sure. Most customers come to us with those already in play, obviously. So that’s critical. We have a range of different integrations for E-commerce. So we’ve got WooCommerce, Shopify almost said it the same, Amazon and others. And then there’s a whole remit of shipping and intelligence and other integrations as well that are in the App Store.

Heather Smith  

Excellent. 

There’s a number of solutions that it is integrating with. And so if you’re doing sales on Amazon, it’s something that they could look at, and if you’re sitting in Shopify, again, it’s something something that they can look at.

Jarrod Adam  

Yeah, absolutely.

Yeah. E-commerce integrations are a non starter. It’s an absolute must as well, particularly since Covid, where there’s just been businesses were challenged to find other ways to sell their products and diversify their channels. So that’s really, really important for us.

Heather Smith  

Let’s talk about that. 

How were you and your clients impacted during the pandemic? 

Jarrod Adam  

I mean, the problem sets became slightly different for our customers, naturally. The biggest challenge that they had was around supply chain dependency, reliability.

Heather Smith  

Yeah, absolutely.

Jarrod Adam  

So where you were going from a world that you could be pretty sure of lean strategies and buying product in when you needed it. Therefore your cash flow could remain positive and you didn’t have to overstock, but you could rely on product coming in when you needed. That went out the window almost overnight. 

We had a huge number of our customers naturally having to really overstock their stock on hand just to survive. But it meant that cash flow was really, really impacted. That led to one of our key intelligence packages, which is advanced inventory manager, which ultimately is about giving the visibility of stock versus sales orders coming through, and forecasting so that you can make sure that your cash flow is really maximised. 

Where you’ve got a large warehouses filled with goods post Covid, was really important for them to analytically narrow down on the products that they didn’t need to hold and maybe get rid of it, you know, lower prices. But that’s been really important for them.

It’s sort of continued, ironically. It was a problem that was escalated through Covid, obviously. But there’s a lot of disruption in general. Won’t go into the dynamics too much, but there’s a huge amount of it where our customers have got supply chains from all over the world. They you know, particularly the manufacturers, where one component of a matter of a manufactured product being delayed means that the whole product is delayed.

Heather Smith  

Yeah, yeah, absolutely. Look, the world is a bit wobbly, and that’s really interesting. 

So you built this solution called Advanced Inventory Manager to assist give people an oversight about what’s happening, a clearer oversight about what’s happening. 

So let’s dive into that and feel free to share any AI features and functionalities that I need to know about. But what I’m keen to sort of move into the conversation is manufacturing generates a huge amount of data. 

How can accountants and bookkeepers use the operational data to advise their clients more effectively? 

Jarrod Adam  

Yeah, let’s start where we left off with, with the Advanced Inventory Manager. 

That’s really valuable for products bought in and products sold out, the typical wholesale distribution. But when you again consider the sub layers that go into a bill of materials, each of those materials is a component that needs to be bought in from different parts of the world. You need to have different stocks for those across different product lines, and sometimes those components or the materials need to be used across multiple different product lines when you’re manufacturing. 

The intelligence that we provide for our customers and accountants to dig into is where your critical components are, particularly in that manufacturing space, so that you can, again, have that comfort and reliability, that you’re going to be able to produce the level of product to fulfil your orders.

Heather Smith  

Look, and I’m just thinking out of the box, I guess it’s highlighting the widget that you need and potentially making people think, hey, are there people here locally that I can source this from and encourage them to provide it, especially if I’m not getting it.

Jarrod Adam  

That’s exactly it.

You have multiple suppliers for a lot of these items. We call it AIM for abbreviation, gives that whole landscape, and it gives the supplier health, so it gives you the reliability of individual suppliers, so that you can go in and make sure that you’re using the most appropriate supplier. You don’t necessarily always need to be purchasing from the same supplier.

Heather Smith  

Yeah, absolutely. 

Now, am I correct in understanding that  Unleashed has also introduced a Material Requirements Planning (MRP) solution that’s different to what we’re talking about here?

Jarrod Adam  

It’s AIM and it’s evolving. So we’ve got that in a company with a production canva, which is an overview. It’s like a dashboard where employees and leaders can see the production lines going through, and the people on those tasks and, you know, building out the lines. That’s going to keep growing. But they’re the critical components that when we look at the MRP capabilities, there’s a lot of big, quite complex MRP capabilities in that enterprise level.

Heather Smith  

Yeah, absolutely. So we did touch slightly on that you’re baking AI into the solution.

Where are we seeing artificial intelligence filtering through into the solution?

Jarrod Adam  

Everywhere. It’s really, really exciting.

Let me start with so we obviously have a Copilot, so we have what is referred to as Evo. It’s an Access Evo Integration capability. That is effectively a a wrapper that brings together all of the different features and capabilities that live within the access group. 

There’s a whole 170 products. So we get to benefit, and our customers get to benefit as they grow from those. Single sign on, as you’d expect. So you can, you can go in and out. Customers typically come to us with an inventory product to problem to solve, and that’s fine, so we’ll service that. But we just want them to know that they can grow through that, that environment. As part of that Evo capability, we also have Copilot, which is not just a copilot like any old LLM, where you know the value would be that you don’t have to spend 14 bucks on Gemini. That’s embedded in the product, so you get to use it as an assistant when you’re in the relevant part of the product.

Heather Smith  

It learns, and it’s learning from how you’re using it.

Jarrod Adam  

Exactly.

It learns and it’s got the context of what you’re looking at at that time. So there’s a huge amount of value there. And we also have an AI feed. You could look at it as like a notification system, not a particularly original idea. But like most of these AI, as you just referred to, it’s going to learn and grow with you. So what information does this customer need at what time? And it will learn from prompts from the customer, but also from interactions that it sees the customer doing, and outcomes that are that are delivered.

Heather Smith  

That’s going to be really exciting, because manufacturing has a lot of data, and AI works well when it has a lot of data. So that will be really exciting to see the impact. And how are the customers? 

What are the customers saying about it? 

Jarrod Adam  

Yeah, exactly that. And the future state, the things that we’ll work on currently and are in test, a lot of them are really around agent tree, as you’d expect, and really making sure that we can deliver thinking through the jobs be done and how they could be done with the use of agents and quick links to those agents. So that’s really exciting. Yeah, that’s very exciting as well.

Heather Smith  

Absolutely. So one of the things that Unleashed has is a Manufacturing Health Index that it releases, it seems to be quarterly, which combines anonymised, unleashed data with expert analysis, revealing trends in sales, profit margins, purchasing behaviour, lead times and stock holding strategies. It was a really great report. I think the last one was quarter two 25.

Do you know whether they’re continuing to release those quarterly reports?

Jarrod Adam  

Yeah, that’s an easy question. I thought you’re gonna ask questions on the actual report itself.

Heather Smith  

I was but then I thought, no, that would be mean.

Jarrod Adam  

Thank you. 

No, definitely. The team produced that. I think they’ve been doing it for the last few years, actually.

Heather Smith  

But just the last because quarter to me, quarter two is June. I don’t know if quarter two is June for you, but that’s what I that’s how I read quarter two.

Jarrod Adam  

I’ll give them a bell straight after this and make sure they’ve got that coming. 

Heather Smith  

Fantastic.

Yeah, look, I think we’re constantly told to talk about advisory and something like that can really pull it out at a macro level, and give us those conversations to go back to clients. So for anyone listening in whatever you do after this, make sure you search for the report, download it and keep it as a resource in your advisory pack.

Jarrod Adam  

Absolutely. Yeah.

One of the things about that result with that data that’s interesting is the differences in challenge around the industries. So it’s not one for all, really. There was different challenges right from Covid, again, where you’ve got, you know, different dynamics with fast moving foods and beverages, which are going to expire, versus, you know, more building construction with, you know, with different supply chain disruptions. Again, it’s really quite interesting.

Heather Smith  

Yeah, yeah, oh goodness, I was building through the pandemic, and my roof got stuck in the Panama Canal for some reason. We were like, two months waiting on roof, because apparently you get the triangle thing at the top of the roof from Russia. And I was just like, going, why are we getting it from Russia? 

But it was like, typically, I would never know that, because lockdowns and they’re like, it’s coming. Oh, it’s stuck in it. Because, remember, they had that big, that big, everything just got stuck in the Panama Canal, and it couldn’t get itself out.

Jarrod Adam  

Yeah, it’s fascinating that, as you say, we never really had the need to really look into where these products are coming from. Suppliers are just supplying, and as long as they’re there, it’s fine.

Heather Smith  

Yeah, absolutely, as the end user, I wasn’t thinking about it. And, yeah, oh, we had so many stories. Finally, all the wood arrived, and it went all in the backyard. And we went out the house for five hours, and we came back and it had all been moved. Someone had come in and inspected it all for stealing it. We just like going, God…

Jarrod Adam  

They took it?

Heather Smith  

No, because we came back. But it was clearly, there was lots of reports of people stealing wood and stuff like that, because it was so hard to get during the pandemic. Oh, goodness. Side trajectory there. 

Jarrod, one of the things that you’ve comment about in the media is about the widening gap between manufacturing haves and manufacturing have nots. 

What are the characteristics that you see that separate businesses that are thriving from businesses that are struggling in this area?

Jarrod Adam  

Yeah, it’s an interesting question, and it does relate back to the conversations that we’ve been having. 

It’s those where, where there is a complexity of supply chain, definitely feel the heat. Some really good examples of that. One of my favourites from Bristol actually, there’s a bike shop there. Great little bike shop. Such passionate people love what they’re doing. Love going in there.

Through the post-pandemic, when everyone was buying bikes, they were getting their frames from Taiwan and the tyres from Germany. It was the break the callipers or the shifters that we’re getting from Shimano. And Shimano just completely locked down. So the the whole enterprise was put on hold for six months. And the ones that have the mitigation, I guess, where they understand what are the other options that they could be using, and again, build out their supply portfolio so that they do have those options. If you’ve only got the one you’re in risk with the supply chain of where it comes from. So that’s that’s definitely one of them.

Heather Smith  

This is me speculating. Because you’ve got all that data and you’ve got all that supply data…

Are you actually within the system able to suggest other suppliers, or is that for them to go and search and pull that information in?

Jarrod Adam  

Yeah, we can, and we do. 

So you’ve got to be a little bit careful, because there are other factors at play. The reliability of the supply, but there’s also the price and the cost of shipment and what have you that needs to be factored in as well. So we provide all those different options for customers, and then they can ultimately make the right decision based on models that we give them.

Heather Smith  

Are there any other parts of Unleashed that our accountants and bookkeeping community should know about?

Jarrod Adam  

Yeah. I think the key one that we’ve not discussed yet would be our Partner Portal. So we have a lot of our integrators and advisors currently use that partner portal, and it allows them to have access, direct access, to all of their clients Unleashed accounts. 

Exactly that. So they use it, typically for digging in and understanding what are the insights, and you know, how do you what are the performance metrics that we need to discuss it in our next session and providing the preparation for those advisory type conversations so that’s really successful, and gets a lot of lot of positive response from our accounting ecosystem.

Heather Smith  

Yeah.

Does Unleashed provide education for accountants and bookkeepers who are on that side of using the solution?

Jarrod Adam  

It does, and I’d have to go and have a look at it.

Heather Smith  

You can just say it doesn’t, it’s okay.

I just thought I was interested in that, because obviously I think inventory is a really interesting area to niche in. And I actually don’t see many accountants and bookkeepers doing it. I see a lot of accounting technologists doing it, but I don’t see accounting firms saying I’m focused on manufacturing industries. And I’m not sure why that is. Maybe it’s too complex to do to many of them. I’m not sure. 

But please reach out to me if you’re listening in and you do niche in that area. I know some people do, and I know some of the bigger firms like the tier 2 do, but not necessarily the smaller suburban practices.

Jarrod Adam  

Yeah, and I think that’s one of the value props that we try to build into that partner portal. You don’t need to be an expert. We’re the experts in that inventory data, and we can provide you with the analysis you need to have the right conversations.

Heather Smith  

Yeah, absolutely. So I’ve got another hard question for you, Jarrod, not a team chant. So Damien Hardwick was the senior coach at Richmond Tigers. While he was there, he achieved premiership wins in 17, 2017 2019 and 2020 he implemented the Triple H sessions with the team to build chemistry and win them the premierships. So the Triple H sessions meant that each member of the team had to present a hero, a hardship or a highlight of their life. So I’m going to ask you to partake in the Triple H challenge. 

Can you pick one, a hero, a hardship or a highlight, and share it with our audience? A hero, a hardship or a highlight of your life?

Jarrod Adam  

Is this life or working life? 

Heather Smith  

Life.

Jarrod Adam  

Life.

Look, it has to be a sloppy one for me. It’s my two boys. Yeah, I just they’re the light of my life. So I don’t know if that’s a highlight, hopefully on the hero. 

Heather Smith  

Oh, absolutely,

It’s a highlight. That’s very lovely, yeah. And it’s always wonderful for people to recognise their children as highlights in their life. So thank you for that. You can play this back to them in the car and wait for that bit, and they’ll be proud. 

Jarrod Adam  

Yeah. 

Heather Smith  

Jarrod, is there anything else you’d like to share with the audience?

Jarrod Adam  

I think we’ve done a pretty good job.

I mean, I think we’re just really focused on, again, trying to solve the key problems for our customers in the best possible way. We know that it has to be simple at that level and really beautiful design, so that they don’t have to worry about their software. They’ve got so many problems to worry about. Software shouldn’t be one of them. 

We’re just really excited about the future of what AI can actually deliver. But value, you know, it can’t just be innovation for the sake of innovation. And it has to be a vehicle for real value. So yeah, watch the space. It’s a lot to come and really excited where that’s going to land.

Heather Smith  

Fantastic, fantastic. 

I think it has been clear, but I will highlight again, Unleashed is available globally and works globally and across, sort of the main GL solution. It’s definitely something you can explore. If any of your clients are sort of sitting in that space, have an office full of post it notes, or even sort of a starting in that space is something to explore, absolutely so. 

Thank you, Jarrod, very much for joining me on the Accounting Apps Podcast.

I’d like to again highlight to our listeners that Unleashed our kindly sponsoring and the podcast network. If you’re interested in sponsoring, please get in contact via the contact form on my website. Don’t send me a DM because I will lose it because I’ve got way, way, way too many DMS in my inbox.