Content Marketing

Solutions leveraging Artificial Intelligence in the Marketing Industry – including 2 gamechangers for me!

Within the Accounting Industry we’re constantly bombarded with news about AI, or Artificial Intelligence; are we optimally using it, or will the robots take over our jobs? To get some balance and perspective on the topic, I scan how AI is weaving its way into other industries, such as the Marketing Industry. Are Marketing people ...

2019-09-12T12:33:51+10:00September 12th, 2019|

How can Apps connect with Accountants and Bookkeepers?

If you want to sell to accountants and bookkeepers, join relevant forums, introduce yourself, tell people what the solution does, give them information about the solution, and how the integration works. Be as useful as possible. Don’t try and sell! pic.twitter.com/zYvRIgTH6R — Heather Smith (@HeatherSmithAU) December 15, 2017 If you have built an app, and ...

2021-01-19T11:36:47+10:00December 15th, 2017|

YouTube and video creation

I always wanted to be the next David O.Selznick so I’ve combined my passion for the cinema with my passion for helping people in business and I’ve created numerous easy-to-follow educational videos which you can access on my YouTube channel. I invite you to click through and subscribe https://www.youtube.com/ANISEConsulting Here's links to a few examples ...

2017-03-01T14:27:46+10:00February 22nd, 2016|

Nine reasons why you should create and give away an e-Books and sixty free e-books

  Creating and giving away an eBooks has many benefits for your business: An e-book gets your ideas into someone else’s hands. An e-book increases exposure and awareness of your business in the community. An e-book enables blogs and online communities to share and promote your e-book for you An e-book is an opportunity to collect ...

2019-04-15T19:06:46+10:00January 7th, 2016|

7 Free stock image sites for your blog, plus one bonus tip!

I find immense pleasure from writing and I want people to read what I’ve written, but I recognise some of the material is dry – but it’s still important. So to make dry content digestible, I always include an attractive photograph. When using images, make sure have permission – it’s someone’s property and it’s not ...

2020-07-05T15:57:03+10:00August 3rd, 2015|

Content writing about cloud inventory solutions: TradeGecko

I'm a regular guest on the TradeGecko blog producing intelligent, contemporary articles on inventory, that assist accountants and bookkeepers adopt easy strategies for increasing their income while supporting the inventory function of their client. In addition to writing these articles, I promote them via social media platforms, and drop links into relevant forum conversations. Useable ...

2017-03-01T14:27:59+10:00May 20th, 2015|

5 things you need to know about the Debtor Tracking solution Satago

There are a number of Debtor Tracking solutions that connect beautifully with Xero. I’m gradually working my way around testing all of them. Satago came across my radar when Steven Renwick was letting people know he was coming out for Sydney Xerocon – and had free blue sunnies to give away. These sunnies are now a must ...

2021-01-19T11:35:10+10:00April 13th, 2015|
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